The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The EarliShow
Agency: Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client: EarliTec Diagnostics Category: Creative Use of Data
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Posters / Series
UN Patent
Agency: Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client: Renault Category: Products for Good
My Gut Friend
Agency: GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client: GUT Category: Animation / Single
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
Who is… Watson? The Day AI Went Prime Time
Agency: Transmission / San Francisco + Bows & Arros / New York
Client: Transmission Category: B2B Communications
WRITING & DESIGN corporate website
Agency: mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client: WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc. Category: Craft / Art Direction
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Products for Good
The EarliShow
Agency: Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client: EarliTec Diagnostics Category: Branded Content
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Craft / Illustration
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Design for Good
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Craft / Illustration
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Craft / Use of Humor
For Creatives, By Creatives
Agency: Canva + Design by TWIST
Client: Affinity by Canva Category: Brand Identity
Curry on Curry
Agency: Google Creative Team / Mountain View
Client: Google Category: Creative Use of Data
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: Direct Marketing
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: B2B Communications
Baitboards
Agency: GUT / Buenos Aires + ECLOUD / Buenos Aires + IMAXEN / Buenos Aires
Client: Mercado Libre/Mercado Ads Category: B2B Communications
Unwanted Sites
Agency: Promise / Johannesburg
Client: AfriSam Category: Innovation / Use of Media in Direct Marketing
Original Build
Agency: Assembly + m ss ng p eces / New York
Client: Microsoft Category: Immersive Spaces
Still Open
Agency: DAVID / Madrid
Client: JCDecaux Spain Category: Experiential & Immersive for Good
Unwanted Sites
Agency: Promise / Johannesburg
Client: AfriSam Category: Experiential & Immersive for Good
Unwanted Sites
Agency: Promise / Johannesburg
Client: AfriSam Category: Innovation / Use of Media in Experiential & Immersive
My Gut Friend
Agency: GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client: GUT Category: Cinema Advertising
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Products
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Innovation / Execution in Health & Wellness
Add your logo
Agency: GUT / Mexico City + Notco / Santiago + Entropy / Buenos Aires
Client: NotCo Category: B2B Communications
UN Patent
Agency: Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client: Renault Category: Innovation / New Ideas in IP & Product Design
Meet Giuseppe
Agency: R/GA Argentina + NotCo
Client: NotCo Category: Innovation / New Ideas in IP & Product Design
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Best of Out of Home
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Best of Moving Image Craft & Production
Award:
2026 The Indies Gold Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Print & Out of Home
Annual ID:
OS26_ID009G
Award:
2026 Pharma Gold Pencil
Agency:
Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client:
EarliTec Diagnostics
Title:
The EarliShow
Category:
Creative Use of Data
Annual ID:
OS26_PH001G
Award:
2026 Design & Branding Silver Pencil
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Posters / Series
Annual ID:
OS26_DE013S
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Leather Landscapes
Category:
Print
Annual ID:
OS26_BS006S
Award:
2026 IP & Product Design Silver Pencil
Agency:
Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client:
Renault
Title:
UN Patent
Category:
Products for Good
Annual ID:
OS26_IP003S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client:
GUT
Title:
My Gut Friend
Category:
Animation / Single
Annual ID:
OS26_MI012S
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Direct Marketing
Annual ID:
OS26_ID037B
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Campaigns for Good
Annual ID:
OS26_ID051B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG013B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Canva + Asteroide / São Paulo
Client:
Canva
Title:
JaCanva
Category:
Branded Content
Annual ID:
OS26_BS016B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_EX019B
Award:
2026 Film & Video Bronze Pencil
Agency:
Transmission / San Francisco + Bows & Arros / New York
Client:
Transmission
Title:
Who is… Watson? The Day AI Went Prime Time
Category:
B2B Communications
Annual ID:
OS26_FI033B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client:
WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc.
Title:
WRITING & DESIGN corporate website
Category:
Craft / Art Direction
Annual ID:
OS26_IN011B
Award:
2026 IP & Product Design Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products for Good
Annual ID:
OS26_IP008B
Award:
2026 Out of Home Bronze Pencil
Agency:
DAVID / Madrid
Client:
JCDecaux Spain
Title:
Still Open
Category:
Out of Home for Good
Annual ID:
OS26_OH022B
Award:
2026 Pharma Bronze Pencil
Agency:
Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client:
EarliTec Diagnostics
Title:
The EarliShow
Category:
Branded Content
Annual ID:
OS26_PH010B
Award:
2026 Design in Advertising Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_DA032M
Award:
2026 Design in Advertising Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Annual ID:
OS26_DA040M
Award:
2026 Design & Branding Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Design for Good
Annual ID:
OS26_DE058M
Award:
2026 Design & Branding Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Annual ID:
OS26_DE067M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Craft / Use of Humor
Annual ID:
OS26_ID105M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Canva + Design by TWIST
Client:
Affinity by Canva
Title:
For Creatives, By Creatives
Category:
Brand Identity
Annual ID:
OS26_BS021M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Google Creative Team / Mountain View
Client:
Google
Title:
Curry on Curry
Category:
Creative Use of Data
Annual ID:
OS26_BS033M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
Direct Marketing
Annual ID:
OS26_BS034M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
B2B Communications
Annual ID:
OS26_BS044M
Award:
2026 Cultural Driver Merit Award
Agency:
Canva + Asteroide / São Paulo
Client:
Canva
Title:
GracyOvos
Category:
Popular Culture Impact
Annual ID:
OS26_CD022M
Award:
2026 Direct Marketing Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_DM066M
Award:
2026 Direct Marketing Merit Award
Agency:
GUT / Buenos Aires + ECLOUD / Buenos Aires + IMAXEN / Buenos Aires
Client:
Mercado Libre/Mercado Ads
Title:
Baitboards
Category:
B2B Communications
Annual ID:
OS26_DM068M
Award:
2026 Direct Marketing Merit Award
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS26_DM079M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Assembly + m ss ng p eces / New York
Client:
Microsoft
Title:
Original Build
Category:
Immersive Spaces
Annual ID:
OS26_EX030M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid
Client:
JCDecaux Spain
Title:
Still Open
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX035M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX037M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS26_EX046M
Award:
2026 Film & Video Merit Award
Agency:
GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client:
GUT
Title:
My Gut Friend
Category:
Cinema Advertising
Annual ID:
OS26_FI080M
Award:
2026 Health & Wellness Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products
Annual ID:
OS26_HW030M
Award:
2026 Health & Wellness Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS26_HW049M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Shopify / Toronto
Client:
Shopify
Title:
The Renaissance Edition
Category:
Websites
Annual ID:
OS26_IN015M
Award:
2026 IP & Product Design Merit Award
Agency:
GUT / Mexico City + Notco / Santiago + Entropy / Buenos Aires
Client:
NotCo
Title:
Add your logo
Category:
B2B Communications
Annual ID:
OS26_IP014M
Award:
2026 IP & Product Design Merit Award
Agency:
Publicis Conseil / Paris + Prodigious / Paris + Razorfish + Epsilon
Client:
Renault
Title:
UN Patent
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS26_IP017M
Award:
2026 IP & Product Design Merit Award
Agency:
R/GA Argentina + NotCo
Client:
NotCo
Title:
Meet Giuseppe
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS26_IP018M
Award:
2026 Out of Home Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_OH063M
Award:
2026 Public Relations Merit Award
Agency:
DAVID / Madrid
Client:
JCDecaux Spain
Title:
Still Open
Category:
Public Relations for Good
Annual ID:
OS26_PR036M
Award:
2026 Print & Promotional Merit Award
Agency:
Postmen / Kyiv
Client:
Kernel
Title:
The Path of Grain
Category:
Craft / Photography
Annual ID:
OS26_PT032M
Award:
2025 Best of Show Best of Show Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Show
Annual ID:
OS25_BOS000G
Award:
2025 Out of Home Best of Discipline Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Annual ID:
OS25_OH000G
Award:
2025 Branded Entertainment Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Branded Entertainment
Annual ID:
OS25_BE000G
Award:
2025 Moving Image Craft & Production Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Moving Image Craft & Production
Annual ID:
OS25_MI000G
Award:
2025 Creative Use of Data Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Creative Use of Data
Annual ID:
OS25_CU000G
Award:
2025 Direct Marketing Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Direct Marketing
Annual ID:
OS25_DM000G
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Agency:
Edelman / London
Client:
DP World
Title:
The Move to -15
Category:
Sustainable Development Goals
Annual ID:
OS25_SD002D
